A few minutes getting to know your pet is always the first step.
Check the skin and coat
Shampoo and conditioner customized to their specific needs
Ears cleaned
Glands checked
Teeth brushed
Extra thorough rinse
Towel and blow-dry warm and soft
Nails trimmed and filed smooth
Haircut (if applicable)
Bow/bandana/tie
Seasonal photographs
Lots of praise and pets
Calm, confident, safe environment